Category: Intangible asset

US Supreme Court Approves Trademarks with Names considered Inappropriate

By Pedro Drummond and Giulia Porto* One of the recommendations we give our clients at the beginning of the trademark registration process in the United States is to choose a name that avoids any controversy — that is, don’t use […]

It is now easier to protect your company internationally: what changes with the Madrid Protocol

Registering the name, colors and images of your company is an important step to protect it, especially if you have plans to explore the international market. This measure has just gained a push from the Brazilain government: with the country’s accession to the Madrid Protocol, the trademark […]